Our Services
Paid Media, Creators & Partnerships
Once the business has a basic website, content, and conversion path in place, paid media
and partnerships can be used to expand customer acquisition.
How We Can Help
• Select advertising channels
• Set up advertising accounts
• Create or coordinate advertising creative
• Source creators and partners
• Develop partnership proposals
• Create promotional materials
• Coordinate printing and event vendors
• Build post-event lead capture and follow-up processes
001 Search Advertising (SEM/PPC)
• Build Google Ads search campaigns
• Set geographic targeting
• Set language targeting
• Conduct keyword research
• Set negative keywords
• Write ad copy
• Configure landing pages
• Set up conversion tracking
• Review search terms
• Adjust budgets
002 Display Advertising
This may include:
• Banner and visual creative
• Audience targeting
• Placements
• Advertising budget
• Frequency settings
• Exclusions
• Traffic quality review
Remarketing can be configured where permitted by applicable privacy requirements and
platform policies.
003 Paid Social Media Advertising
Applicable to Meta, LinkedIn, and other platforms that fit the target audience.
Tests can compare:
• Different selling points
• Images
• Video
• Lead forms
• Geographic markets
• Languages
• Target audience segments
We can also compare lead costs and lead quality across campaigns and platforms.
004 KOL / Creator Marketing
Select creators based on:
• Geography
• Language
• Audience
• Content format
• Brand fit
Identify creators who align with the campaign.
• Source and screen creators
• Request pricing
• Prepare creator briefs
• Coordinate product samples
• Coordinate content production or filming
• Coordinate required advertising disclosures
• Confirm content usage rights
• Track traffic and conversions
005 Affiliate & Referral Partnerships / Affiliate Marketing
We can help with:
• Screening affiliate and referral partners
• Designing commission structures
• Defining attribution rules
• Configuring tracking links
• Setting up promotional codes
• Preparing partner materials
• Validating eligible orders
• Reconciling refunds
• Preparing commission settlement records
006 Offline Promotion & Partnerships
Depending on the industry and customer profile, this may include:
• Trade shows
• Business events
• Product demonstrations
• Community events
• Sports and event partnerships
• Brand sponsorships
• Cross-industry partnerships
• Co-marketing
• Print publications
• Radio
• Other offline media relevant to the target audience
As well as:
• Brochures
• Product catalogues
• QR-code materials
• Display materials
Key Deliverables
Advertising account setup, ad copy, creative assets, landing pages, media plan, creator
shortlist, partnership plan, tracking links, event calendar, promotional materials, testing
records, and performance reports.