Our Services
Product Positioning
Once the market is understood, the next step is to define:
What you sell, who you sell it to, why customers should choose you, and how to
communicate your offer in a way the local market understands.
How We Can Help
• Clarify core selling points
• Develop the value proposition
• Write company and brand messaging
• Structure the product portfolio
• Design service packages
• Build pricing comparison tables
• Build a basic profitability model
• Create or coordinate visual assets
• Design small-scale market tests
001 Brand Value Proposition
Clarify:
Who do we help, and what problem do we solve for them?
002 Brand Story
Organize and articulate:
• Company background
• Professional experience
• Product philosophy
• Business strengths
• Customer value
003 Unique Selling Proposition (USP)
Identify commercially meaningful points of differentiation, such as:
• Performance
• Price
• Convenience
• Delivery speed
• Service responsiveness
• Customization capabilities
• Professional expertise
• Local support
• Cost advantage
004 Product or Service Portfolio
Structure the offer around customer needs:
• Entry-level offer
• Core offer
• High-value offer
• Complementary products
• Complementary services
005 Localization & Market Adaptation
Adapt to the target market as needed:
• Product specifications
• Packaging
• Instructions and user documentation
• Service scope
• Delivery model
• After-sales arrangements
• Product or service messaging
006 Pricing Structure
Design pricing based on the business model:
• One-time purchase
• Project-based pricing
• Service packages
• Subscriptions
• Volume pricing
• Distributor pricing
007 Reducing the Barrier to First Purchase
Depending on the business, this may include:
• Samples
• Trials
• Product demonstrations
• Consultation or diagnostic sessions
• First-purchase offers
• Small-scale pilot projects
008 Profitability Assessment
Consider:
• Procurement costs
• Labour costs
• Fulfilment and delivery costs
• Channel commissions
• Payment processing costs
• After-sales costs
• Marketing costs
• Third-party costs
Build a basic profitability model.
009 Visual Identity
Coordinate as needed:
• Logo
• Colour palette
• Typography
• Image style
• Product collateral
• Sales collateral
Key Deliverables
Positioning brief, key messaging framework, product/service portfolio, pricing
recommendations, package structure, basic visual guidelines, company profile materials,
and market test plan.